Building a title company that just survives isn't enough-you need to grow through market cycles. In this episode, Chip Ridge, founder of Perpetual Title, shares his journey from launching in 2002 to navigating corporate life, expanding into multiple states, adding 1031 exchange services, and strategically embracing automation and AI. From instant escrow funding and fee transparency to AI workflows and fraud-prevention layers, Chip explains which technology truly matters, and what's just noise.
Independent agents will leave this conversation ready to rethink their value proposition, embrace automation smartly, and stay "all in" amid increasing consolidation pressures.
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WHAT YOU'LL LEARN FROM THIS EPISODE
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How to improve revenue per employee without sacrificing the human touch
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Where AI agents fit into the title workflow-and where humans still must lead
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Why 1031 exchanges and commercial capabilities diversify long-term revenue
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How cybersecurity layers and vendor partnerships mitigate fraud risk
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What independent agencies must do now to compete in a consolidating industry
RESOURCES MENTIONED IN THIS EPISODE
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Traction by Gino Wickman | Kindle, Audiobook, Paperback
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The Science of Scaling by Dr. Benjamin Hardy & Blake Erickson | Kindle, Hardcover, Mass Market Paperback
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Qualia
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SoftPro
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CloseSimple
ABOUT THE GUEST
Chip Ridge is the Founder of Perpetual Title, a title and settlement company built on responsive, relationship-driven service for real estate professionals, lenders, and investors. Known for his focus on transparency, accuracy, and client education, Chip prioritizes clear communication, proactive problem-solving, and long-term partnerships. He is also an advocate for professionalism and ethical standards in real estate transactions.
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Mo Choumil
CEO
Alltech National Title
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