Hey there, my Wicked title agents and vendors! 🌟 Are you finding yourself swamped, frustrated, and on the brink of tossing your laptop out the window because you just can't figure out the sales and marketing game? Oh, honey, sit down. We need to talk.
Sales and marketing can feel like a game of whack-a-mole. You're hammering away at opportunities, but they keep disappearing just when you think you have them where you want them, leaving you overwhelmed and drained. But what if I told you it doesn't have to be this complicated?
Let's do a little soul-searching: Picture yourself as Neo from *The Matrix*. Now, instead of dodging bullets, you're dodging ineffective strategies and time-wasters. I'm here to be your Morpheus, offering you the red pill to unlock the sales matrix. 🕶️
You're Not Selling Insurance; You're Selling Peace of Mind
First things first, change your mindset! If you think you're selling title insurance, then you're as mistaken as a hipster who thinks vinyl sounds *exactly* like Spotify. You're not selling insurance; you're solving problems. You're the Gandalf at the gates of Minas Tirith, keeping those pesky orcs of property disputes and legal issues at bay. Own it.
The What, The Who, The How
What Can You Do For Them?
Every real estate agent and loan officer you encounter is thinking, "What's in it for me?" They're like the Gordon Ramsays of real estate, always asking, "Where's the lamb sauce?" Your job is to have that lamb sauce ready and make it deliciously irresistible.
Don't knock on their doors asking for favors. Instead, offer them a lifeline-how your services will boost their business.
Who Do You Partner With?
Let's face it, not every realtor or lender is your vibe. If you're a Marvel fan, you don't want to team up with someone who thinks Thanos had a point. (Okay, maybe he did, but we don't talk about that!) Choose your partners wisely; align with those who share your values and vision.
How Do You Engage?
Your partnerships are like Netflix series. If you don't keep the episodes coming, interest fades. No ghosting allowed! Keep the dialogue open, call to check-in, and genuinely engage. Be the Chandler to their Joey-always there but never annoying.
The Do's and Don'ts, No Fluff
Do Follow-Up
If you're not following up, you're like the *Game of Thrones* series finale-forgettable. Get yourself a kick-ass CRM, set reminders, or tattoo it on your arm if you have to! Just don't let them forget you exist.
Don't Talk Rates and Staff
You don't want to be the Dollar Store of title insurance. Quality attracts quality. And nobody cares about your fantastic staff. Sorry, Karen from accounting, it's not about you this time.
So, What Now?
Have some tips and tricks? Please reply and share! We'll all here to learn.
Stuck? Overwhelmed? Don't know what lamb sauce to offer? I got you covered. My online course and coaching services are like the GPS for your business journey. You won't just be given a map; you'll be given turn-by-turn directions, scenic routes included.
- Online Course: Designed to keep you on the righteous path of business growth.
- One-on-One Coaching: Personalized guidance to make sure you're not just another lost soul in the sales wilderness.
- Community and Group Coaching: Ever wish you had a council of wise wizards? Here it is.
- Resource Bundle: This is your utility belt, your Infinity Gauntlet of sales and marketing tools.
So let's quit playing games and start building empires. Click the link below to get started. The matrix awaits, Neo. 🕶️
Unlock Your Sales Matrix: Book a 30 minute call to get your questions answered and find out if this program is the right fit for you.
I take you from "What the.." to "Wicked Selling!"
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Stay Wicked my Friends,
Cheryl, your sales and marketing coach at
www.Cheryl.wTfWicked Title Forum
Online Business Support Community for the Title Industry
https://community.wickedtitleforum.com/[email protected]------------------------------