In this episode of Ignite Mondays, Ryan D’Aprile shares why emotional intelligence—not more marketing—is the key to thriving in a shifting market. With 72% of agents failing to close a deal in 2024, Ryan outlines how to organize your database, deepen client relationships, and forecast your pipeline with clarity. Whether you're in real estate, lending, or title, this session will help you refocus your energy from social posts to strategic connections that convert.
What you’ll learn from this episode
- Why 72% of agents didn’t sell a home in 2024 and how to avoid that trap
- How to build and manage a relationship-driven CRM that actually converts
- The biggest myth about marketing
- What emotional intelligence looks like in a real estate transaction
- A simple lead categorization system that improves forecasting
- How top producers hit their numbers with consistent connection, not just content
Resources mentioned in this episode
- Good to Great by Jim Collins | Hardcover and Kindle
- Ninja Selling by Larry Kendall | Hardcover and Kindle
- The Millionaire Real Estate Agent by Gary Keller, Dave Jenks, and Jay Papasan | Paperback and Kindle
- Ignite Mondays
- National Association of REALTORS®
About Ryan D'AprileRyan is the founder of D'Aprile Properties and Xannello, with extensive experience in real estate, mortgage, title, and insurance. He successfully built one of the Midwest's leading real estate brokerages, which was known for its strong sales culture and innovative training programs. Ryan is now focused on his latest venture, Xannello, which aims to revolutionize title sales by combining digital systems with a personal touch. His expertise lies in relationship-based sales, visualizing sales processes, and creating disciplined sales cultures that drive growth and success.
Connect with Ryan
- Website: Xannello
- LinkedIn: Ryan D'Aprile
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Market Moves: How to Navigate Today's Real Estate Trends and Elevate Your Agent Brand
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Mo Choumil
CEO
Alltech National Title
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Mo Choumil
CEO
Alltech National Title
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